Marketing communication
Marketing communication is important to have a clear, consistent, and effective communication.
How people are reading edit
- The first paragraph of a message is the most important, next to the title
- Not all people are reading the full article/message
- Once you loose people's attention, the rest of the message is lost
Structure of a good message edit
- title
- header / eye catcher (logo)
- first: the conclusion = what
- then: who, when, why, how, whom, consequences, background, environment, risks
- image, video, presentation
- footer, disclaimers
Other channels edit
- Audio (podcast)
- YouTube