Marketing communication

Marketing communication is important to have a clear, consistent, and effective communication.

How people are reading

• The first paragraph of a message is the most important, next to the title
• Not all people are reading the full article/message
• Once you loose people's attention, the rest of the message is lost

Structure of a good message

• title
• header / eye catcher (logo)
• first: the conclusion = what
• then: who, when, why, how, whom, consequences, background, environment, risks
• image, video, presentation
• footer, disclaimers

Other channels

• Audio (podcast)
• YouTube

See also

• Mass mailing procedure